Appear in local searches and manage reviews
Difficulty: Easy
This is one of the easiest channels to set up. If you already have a Google Business Profile, you can link it in under 5 minutes.
A Google Account
Any Gmail account works.
A Physical Business Location OR Service Area
Google Business Profile is for businesses that serve customers at a location or in a specific area. Pure online businesses should skip this channel.
Your Business Address (or Service Area)
You'll need to verify your business, usually by receiving a postcard at your address.
If customers visit your location:
If you go to customers (mobile business):
Google needs to confirm you own this business. Options vary by location:
Don't worry — you can still set up your profile while waiting for verification.
Skip ahead to linking with Applisum:
Once linked, Applisum can read:
Applisum can also post updates to your profile on your behalf (with your approval).
When someone searches "mechanic near me" or "nail salon Johannesburg", Google shows Business Profiles first. Having a complete, verified profile means more local customers can find you. It's free and one of the most effective marketing tools for local businesses.