Most advertisers waste money because they skip preparation. Our system spends three quarters of the work preparing your business before any paid campaign is recommended. We take a snapshot of your digital presence, run multiple analyses, find patterns, and make intelligent recommendations. Our orchestration logic then maps out the right pathways, tasks, and tools for your specific situation. The system learns from every action you take and improves over time.
You're a mechanic, a nail technician, a spa owner, a hydraulic repair specialist. You're excellent at your trade. But getting customers to call you? That's an entirely different job.
You've probably boosted a Facebook post before or tried Google Ads. Sometimes you got calls. Sometimes you didn't. The problem isn't that advertising doesn't work. The problem is that you skipped the preparation — and you had no way to learn from what happened.
Our system is different. It takes a snapshot of your current digital presence, runs multiple analyses looking for different patterns, and generates specific recommendations. Based on those recommendations, our orchestration logic maps out pathways, tasks, and tools designed for your exact situation. Every action you take inside the system is recorded, analyzed, and used to improve future recommendations — not just for you, but across all users.
This is a self-adaptive system. Like Tesla vehicles that learn from every driver, our marketing system learns from every user and gets smarter over time.
Your website is your primary owned asset. It's permanent, you have full control, and there are no restrictions on how you express yourself.
Social media channels are restrictive and you don't own them. They help extend your reach, but they're not yours. Our system manages all of them together.
PRIMARY ASSET
Permanent, unrestricted, fully under your control. The only channel you truly own.
Local search visibility, reviews, directions, calls. Extends your reach.
Community engagement, organic posts, paid ads. Restrictive but wide reach.
Visual content, linked to Facebook. Good for younger demographics.
Our system doesn't rush you to run ads. A paid campaign is only recommended when your business is truly ready. Here's what happens before that:
When you connect your channels, our system takes a comprehensive snapshot of your current digital state — your website SEO, your social media activity, your Google Business Profile completeness, your content quality, your engagement patterns. This data is saved and can be analyzed multiple times.
We run different analyses on your data looking for specific things: keyword density, content gaps, posting frequency, competitor positioning, audience demographics. Each analysis reveals different patterns. Sometimes we analyze looking for what's missing. Sometimes we analyze looking for what's working.
Based on the analysis results, our system generates specific recommendations. Maybe your website needs SEO corrections. Maybe your Facebook page hasn't had quality posts in months. Maybe your Google Business Profile is incomplete. These aren't generic tips — they're specific to your situation.
Our orchestration logic takes those recommendations and maps out what you need to do. It selects the right pathway (from 6 available), the right tasks (from 58 total), and the right tools (from 467 available). This isn't one-size-fits-all. It's crafted for your specific situation based on what has worked for similar businesses.
When you select a channel, a dynamic workspace opens. It adapts based on what you're trying to do. Social media management? The right tools appear. Content creation? Different tools. Profile optimization? Different again. The workspace is fluid — it changes based on your stated intent.
After all the preparation work is done and your digital presence is optimized, the system will recommend starting a paid campaign. Not before. This is why we say 75% of the work is preparation. The campaign itself is the final step, not the first.
Running a paid ad campaign is just one of many things you can do. Our 467 tools support a wide range of marketing activities. Here's a sample of what's possible before you ever spend money on ads:
Schedule posts, manage multiple accounts, track engagement, respond to comments. Like Social Pilot, but integrated into your marketing system.
Fix incomplete Google Business Profiles, optimize Facebook page descriptions, ensure consistent branding across all channels.
Identify keyword gaps on your website, fix copywriting issues, improve page structure. Your website is your primary asset — it needs to be strong.
Create flyers, social posts, ad copy, landing pages. Our intelligent tools help you write compelling content even if you're not a marketer.
Post to multiple channels at once, schedule content in advance, maintain consistent presence without daily manual work.
Sometimes the system recommends you post free content for a while before spending money. Build audience, test messaging, then advertise.
Understand what similar businesses are doing, benchmark your presence against theirs, find gaps you can exploit.
Discover who your actual customers are, their demographics, their behaviors. Targeting becomes much more effective.
When everything is ready, run targeted ads on Facebook, Instagram, or Google. But only when the system recommends it based on your readiness.
Choose how you want to work. Both options give you access to all 467 marketing tools, all 6 pathways, and the full intelligent system. Pricing is per channel you connect.
You use the system yourself. You create the content, launch the campaigns, and respond to leads.
All 4 channels: R1,500 → R1,200 (20% discount)
A dedicated Channel Manager handles everything for you. You just approve campaigns and respond to leads.
All 4 channels: R3,100 → R2,170 (30% discount)
"I boost my Facebook posts, people call me on WhatsApp, and now I have more customers than I can handle. Simple."
- Thabo M., Auto Electrician, Johannesburg
"My nail salon was quiet. Applisum helped me run a R500 ad. I got 23 calls in one week. That's all I needed."
- Lindiwe K., Nail Technician, Pretoria
"No complicated dashboards. Just: create content, boost it, get calls. The system counts everything for me."
- Grace A., Beauty Spa Owner, Durban
"I repair hydraulic systems. People search Google, find my business profile, call me. Applisum tracks all of it."
- David L., Hydraulics Specialist, Cape Town
